While Africa's growth remains inextricably linked to rising demand for oil, gas, and minerals, which have long been the continent's economic backbones, other economic segments are starting to boom. Increased urbanization, the creation of a middle class with greater purchasing power, and increased consumption of goods and services will all contribute to the growth of the economy. Retailers and consumer goods companies are experiencing growth.

Africa's development demonstrates characteristics that provide ample opportunity for the future, and five major trends have been reshaping African development.